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Don’t look now. Cereal mascots have their eyes on your kids | Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

Adults wandering the cereal aisles may not have noticed, but cartoon brand mascots such as Cap’n Crunch, “Lucky” the leprechaun, the Trix rabbit and Tony the Tiger are reluctant to look parents in the eye.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/dont-look-now-cereal-mascots-have-their-eyes-on-your-kids/article17787350/
 

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